BTS Event Booths

Event Booths are a powerful marketing tool.  Some communities have events just before and during Back-To-School.  Others do not have events until October which is the time for Fall Festivals.  Try to schedule Event Booths two weeks before Back-To-School until October 1st. Search for events using Google and local event websites.  Many types of organizations […]

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BTS Direct Mail

Direct Mail places advertisements in the hands of your target customer when a proper mailing list is used.  Mailing lists can be purchased from marketing companies.  Some of these marketing companies also print and mail the postcards for an additional fee.  Choose the demographics of the target customer including age, household income, house vs apartment […]

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BTS Daycare Plus

Daycare Centers have infants, toddlers and elementary age kids.  Elementary kids make up a larger portion of the student body during summer camp.  During the school year, elementary students are only at Daycare Centers for after school care.  Focus on Daycare Plus classes 1 to 4 weeks before school starts through the end of September. […]

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BTS Counselor Meetings

Counselors have major influence with parents, principals and teachers.  Doors to a school can be opened by a counselor which have not been opened through traditional methods.  Requesting a meeting with the counselor is the first step in the process.  Start the process by emailing the counselor and following up the email with a call […]

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BTS Counselor Emails

[ You may need to switch your plan of attack if you have been attempting to “get in” to a school and are being met with resistance.  Resistance usually come from the secretary at the school which is affectionally called The Gatekeeper.  The Gatekeeper’s job is to screen people like us to determine whether or […]

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BTS Business Partners Posters

Each year a new theme is created for Back-To-School Marketing.  Classes for new students during this time of year are called Workshops.  Workshops are held during the week and on Saturdays.  The goal is to inform as many people in the community as possible about the BTS Themed Workshops. Imagine a local dance academy in […]

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BTS Business Partners Booth

Martial Arts Academies traditionally set up booths at local events.  Event booths are a great way to generate leads and set appointments for new students.  Certain times of the year are more likely to have a larger number of Event Booths.  Some of the colder and hotter months may not have any Event Booths at […]

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BTS Business Partners Ad Cards

Ad Cards are one of the easiest forms of marketing when on a limited marketing budget.  Placing Ad Cards in local businesses takes a small investment in printed material, time and confidence.  Some people struggle with the rejection associated with businesses telling you no.  No is taken as personal rejection by some Team Members. It […]

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BTS Banner

Promote the Back-To-School Theme with a banner.  The banner will act as a mini-billboard.  It must have the same artwork as the Back-To-School Ad for the year.  Use the same tag line and pictures as the Back-To-School Ad.  Do not be concerned about making the banner so generic that you can use it year after […]

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BTS Bring A Buddy

Bring A Buddy Break A Board is a must do event for Back-To-School Marketing.  The important thing is to host a buddy event 4 to 6 weeks after school starts.  Stay away from Labor Day Weekend, host the event before October if possible and look at the calendar for Graduation.  This will be the first […]

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